Welcome to
the Magenta verse 2023

What is Viva Magenta?

Pantone's Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

This year's Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.


In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.

Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.

Leatrice Eiseman

Executive Director, Pantone Color Institute


 .... what did the author of this slogan mean by that .... since he is a creative person for sure, as art is a fiction that can really show us and transfer us to the real truth, it is not, from my point of view, reality of indifference and laziness.

We often deal too much with action and performance, program, plans and forget about ourselves, and the fact that the most important thing is to just flow and perceive a presence with which we really do nothing, let it manifest itself.

In the present, translate what we feel as we live, where our dreams and desires are, which he is interested in fulfilling and simply living our EPIC LIFE without comparison.

Everyone yours!

Let's leave the comparison and pressure for some kind of pseudo-progress. To create every day and every second with experience and in the present pleasant emotions that fill and entertain us. After all, who among us likes to stay at the same level? We are all interested in moving forward. However, each pace is for this or that. And so that's the right thing to do.

At the same time, we are an inspiration to each other and not a competition that basically does not exist. It is only a comparison of strength, power and possible imbalance, and immaturity in a given state for a given situation and also a setting.

What does our EPIC LIVE actually look like? ..... like this ?!

It can look so simple ......

and inspiring, ... possibly completely different, in your own way!


..... the colors of the year they chose for the area of fashion, design, home...

Ultimate Gray and IlLuminating

- the first is a symbol of solid and reliable elements that are eternal and provide a solid foundation.

- the second as a bright and cheerful yellow, warm yellow hue is penetrated by solar energy


Everyone is enchanted by something different and that is why everything is so varied and together we can create and enrich each other. Let us support each other with respect!